With the rapid growth of China's economy, the center of global consumer electronics has gradually shifted toward the country. The share of Chinese consumer electronics in the global market has been steadily increasing over the years. Particularly in the TV industry, China has become a major hub for panel production, complete machine manufacturing, and a key player in the export of color TVs. Meanwhile, Chinese brands are increasingly focusing on technological innovation, with an emphasis on display technology, industrial design, and software services.
Skyworth has taken a leading role in the OLED industry. OLED TVs offer superior display performance and open up new possibilities for TV design, making them a promising next-generation display technology. Since the launch of its first OLED TV in 2013, Skyworth has remained committed to this field. Today, Chinese brands have gained strong recognition in the domestic OLED market.
According to AVC offline monitoring data, during the Golden Week promotion in 2017, OLED TV sales saw a year-on-year increase of 145%, while Skyworth’s OLED TV sales rose by 196%, far outpacing the industry average. In terms of market share, Skyworth captured 52% during the promotional period, more than half of the market.
In terms of panel supply, Skyworth maintains close partnerships with upstream manufacturers, securing a strong position in the supply chain. On the marketing front, OLED TVs have become the primary focus of new technology promotion, with continuous efforts driving their development and awareness. In product R&D, Skyworth has invested heavily in innovation, constantly upgrading its OLED offerings. The Wallpaper series is a prime example, showcasing breakthroughs in both display technology and industrial design.
Chinese brands are now entering the era of large-screen user operations. As smart TVs become the core of the living room experience, the smart TV industry is set for significant growth. According to AVC data, by the end of 2016, the number of smart TVs in China had reached 150 million units. Leveraging its strong market presence, Chinese brands have pioneered large-screen user experiences through software innovation, content development, and service upgrades. This has led to a better user experience and driven the rapid expansion of the smart TV sector.
With the continuous advancement of technology, it's essential to break down technical barriers, innovate in collaboration models, and align internal development strategies with broader industrial transformation. Only through such efforts can we achieve mutual growth and win-win outcomes. Through ongoing technological progress, Chinese brands will continue to lead the evolution of color TVs.
For more information on smart TVs and boxes, visit Smart TV/box information network sofa butler (http://), a leading platform in China for TV box and smart TV news, offering insights, communication, and solutions related to smart TVs, software, and more.
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