With the rapid growth of China's economy, the global consumer electronics market has gradually shifted its attention towards the country. The share of Chinese consumer electronics in the global market has been steadily increasing over the years. Particularly in the television industry, China has established itself as a major hub for panel manufacturing, complete unit production, and a leading exporter of color TVs. At the same time, Chinese brands are increasingly focusing on technological innovation, with emphasis on display technology, industrial design, and software services.
Skyworth has taken a leading role in the OLED industry. OLED TVs offer superior image quality and more design flexibility, making them a promising next-generation display technology. Since the launch of the first OLED TV in 2013, Skyworth has remained committed to this field. Today, Chinese brands have gained significant influence in the OLED market.
According to AVC offline monitoring data, during the Golden Week promotion in 2017, OLED TV sales saw a year-on-year increase of 145%, while Skyworth’s OLED TV sales surged by 196%, far exceeding the industry average. In terms of market share, Skyworth captured 52% during the promotional period, indicating that it holds a dominant position in the market.
In terms of panel supply, Skyworth maintains strong partnerships with upstream manufacturers, securing a competitive advantage in the supply chain. In marketing, OLED TVs have become the primary focus of new technology promotion, and Skyworth has consistently supported their development through continuous campaigns. In product R&D, the company has invested heavily in innovation, constantly upgrading its OLED products. The Wallpaper series is a prime example, featuring breakthroughs in both display technology and industrial design.
Chinese brands are now entering the era of large-screen user operations. With the rapid advancement of smart technology, smart TVs are becoming the central element in the living room experience, driving explosive growth in the smart TV industry.
According to AVC data, by the end of 2016, the number of smart TVs in China had reached 150 million units. Leveraging its strong market presence, Chinese brands have pioneered large-screen user experiences. By focusing on software innovation, content development, and service transformation, they have created a fresh user experience that has earned them a strong reputation and led the fast-paced development of the smart TV sector.
As technology continues to evolve, breaking through technical barriers and innovating in collaboration models will be key. Integrating individual strategies into the broader context of industrial transformation will help achieve mutual growth and win-win outcomes. Through continuous technological progress, Chinese brands are set to lead the future of color TV development.
For more information on smart TVs and smart boxes, visit Smart TV/box information network sofa butler (http://), a leading platform in China for TV box and smart TV news, offering insights, communication, and solutions related to smart TV software and devices.
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