2015 LED lighting industry investment hotspot or commercial lighting

LED general lighting maintained a high growth trend, energy-saving advantages led to new business models such as EMC, which promoted the rapid growth of the commercial lighting market, while the home market also began to exert strength. Maintaining the industry's “synchronized market” investment rating, it is recommended to focus on the new LED lighting companies in the business model.

In 2014, the LED industry maintained a high growth trend. Although the backlight application began to slow down, the opening of the general lighting market led to the growth of the LED industry chain. LED lighting products have improved light efficiency and prices, and sales have maintained a high growth trend. Downstream product prices and costs fell simultaneously, and corporate profitability began to stabilize.

It is expected that in 2015, the upstream of the LED industry will be integrated, which will benefit leading enterprises. With the withdrawal of a number of LED chips and packaging companies, it is expected that the concentration of the upstream market will further increase in 15 years. Leading enterprises have technological advantages and economies of scale. Although product prices will still decline slightly, profitability will gradually pick up as operating rates and yields increase.

The downstream LED lighting market is rapidly launching, and business model innovation is helping companies take off. LED lighting products have high technical content, long service life and economic benefits reflected in energy-saving effects. Therefore, customers pay more attention to the quality and service capabilities of lighting companies.

Through business model innovations such as EMC and vertical e-commerce, emerging brands will avoid the traditional physical channel Red Sea competition, while export-focused enterprises can share the fast-growing global market.

In 2015, the investment maintained the industry's “synchronous market” investment rating. LED lighting is expected to maintain a high growth trend, and the industry valuation is equivalent to the historical average, maintaining the “synchronous market” investment rating. It is recommended to pay attention to LED commercial lighting opportunities, and enterprises with relatively large business and novel business models will benefit more. In addition, it is recommended to pay attention to upstream LED chips and packaging leading enterprises as well as domestic suppliers of some core materials.

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