Speculativeism at the critical point of the channel is about to be lost?
[Source: "High-tech LED" magazine January issue (total issue 61) Text|Reporter Luo Shenghua] The lighting market in the second half of 2014 is quite similar to the color TV industry ten years ago.
The escalating channels for battles have seized the headlines of industry news. Lighting companies, dealers, and industry media are talking about the sales performance of all parties in the "Double Eleven", e-commerce, O2O, cross-border, every marketing means. Upgrade, there is always someone like the prophet to discuss the final competitive landscape of the terminal lighting market.
In 2014, with the acceleration of LED transformation speed, Philips, Sunshine Lighting, Sanxiong·Aurora and other first-line lighting brands are accelerating the investment in e-commerce channels and diversifying channel integration while accelerating the layout of LED products in offline channels.
At the same time, Yiguang Lighting's investment in “channel competition†has little effect and the dealers' view of the “NVC lighting infighting†has reflected the difficulty and complexity of channel construction itself to a certain extent.
The battle for the LED lighting market has swept through every corner, and the terminal channel has become a piece of iron for the funds to burn red. From the perspective of the terminal lighting market, although all lighting brands are eager to try, the traditional lighting brands represented by Sanxiong, Aurora and Op, and the large LED companies with the model of Mulinsen are still the protagonists of the market.
In the terminal lighting market of “You sing in my debutâ€, facing the strong “cleaning†of the terminal channels by the first-line brands that bring brand, capital and service advantages, the living space of small and medium-sized lighting brands is constantly being squeezed.
Channel refactoring "Although the prophecy about the bubble itself has always been more than the bubble, the background of each fanaticism is not the same, but if the colder winter comes, are you ready to deal with the crisis?" The classic lines of Wall Street Wolf describe the current status of small and medium-sized lighting companies.
Recently, Sunshine Lighting, Sanxiong, Aurora and other first-line brands have announced that they will comprehensively clean their terminal channels in 2015. The above-mentioned brand initiatives reflect the fact that first-line enterprises strengthen their control over their dealers, and to a certain extent, they indicate that the hope of “no-brand†enterprises to sell their products through brand channels is lost.
“LED lighting shuffling has been fully launched. In 2015, the time for brand companies to carry out comprehensive channel cleaning has arrived.†Dr. Zhang Xiaofei, Chairman of Gaogong LED stressed.
The escalating channels for battles have seized the headlines of industry news. Lighting companies, dealers, and industry media are talking about the sales performance of all parties in the "Double Eleven", e-commerce, O2O, cross-border, every marketing means. Upgrade, there is always someone like the prophet to discuss the final competitive landscape of the terminal lighting market.
In 2014, with the acceleration of LED transformation speed, Philips, Sunshine Lighting, Sanxiong·Aurora and other first-line lighting brands are accelerating the investment in e-commerce channels and diversifying channel integration while accelerating the layout of LED products in offline channels.
At the same time, Yiguang Lighting's investment in “channel competition†has little effect and the dealers' view of the “NVC lighting infighting†has reflected the difficulty and complexity of channel construction itself to a certain extent.
The battle for the LED lighting market has swept through every corner, and the terminal channel has become a piece of iron for the funds to burn red. From the perspective of the terminal lighting market, although all lighting brands are eager to try, the traditional lighting brands represented by Sanxiong, Aurora and Op, and the large LED companies with the model of Mulinsen are still the protagonists of the market.
In the terminal lighting market of “You sing in my debutâ€, facing the strong “cleaning†of the terminal channels by the first-line brands that bring brand, capital and service advantages, the living space of small and medium-sized lighting brands is constantly being squeezed.
Channel refactoring "Although the prophecy about the bubble itself has always been more than the bubble, the background of each fanaticism is not the same, but if the colder winter comes, are you ready to deal with the crisis?" The classic lines of Wall Street Wolf describe the current status of small and medium-sized lighting companies.
Recently, Sunshine Lighting, Sanxiong, Aurora and other first-line brands have announced that they will comprehensively clean their terminal channels in 2015. The above-mentioned brand initiatives reflect the fact that first-line enterprises strengthen their control over their dealers, and to a certain extent, they indicate that the hope of “no-brand†enterprises to sell their products through brand channels is lost.
“LED lighting shuffling has been fully launched. In 2015, the time for brand companies to carry out comprehensive channel cleaning has arrived.†Dr. Zhang Xiaofei, Chairman of Gaogong LED stressed.
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