Gear VR doubles in Europe and America after the holiday season, consumer VR awareness doubles
Consumers' awareness of virtual reality and brand involvement has increased throughout the European and American holiday seasons. According to ReportLinker's first survey, the number of consumers who think they are VR is almost doubled in September last year and January this year.
ReportLinker's report includes a survey of 700 adults in the United States in January 2017 and a survey of 600 adults in the United States in September 2016. A quarter (25%) of consumers said they had tried virtual reality after the holiday season. In September 2016, it was only 5%. Most (83%) consumers said they have a positive attitude towards VR. Last September was 72%. 31% of consumers said they are very familiar with VR, which is higher than 16% in September last year.
The brand awareness of major VR heads is also increasing. More than half (58%) of consumers said they had heard of Samsung's Gear VR, which was only 31% in September last year. Google Cardboard's popularity increased from 9% to 32%; Oculus Rift increased from 15% to 31%; HTC Vive increased from 6% to 13%; Sony psvr increased from 21% to 24%. In addition, when talking about VR heads, more consumers first think of Samsung. 28% of respondents mentioned Samsung, compared with only 9% in September last year.
In less than a year, Samsung won the number one position in brand awareness. Samsung said at the CES 2017 conference that more than 5 million Gear VR heads have been sold worldwide.
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