Google released the first developer of Android P seems to suggest the market attitude of the current lack of power glass

Google recently launched the first developer preview of Android P, but this new system does not support the Pixel C—Google’s latest tablet. This omission suggests a lack of commitment from Google to the current struggling tablet market. It's no secret that the tablet PC market has been shrinking for years. As of Q3 2017, sales had declined for 12 consecutive quarters. The Android tablet market is no exception. In the same quarter, Android’s overall tablet share dropped to 62%, and the market continues to shrink. Meanwhile, only a few manufacturers like Samsung and Huawei are still actively updating their tablet lines. This contrasts sharply with the early days of the tablet industry, when innovation was rampant and competition was fierce. Describing the current state of Android tablets could be summarized as “dead but not yet buried”—a large product category with little motivation for innovation, slowly fading away. There are several reasons behind the decline of Android tablets: **Inherent flaws in tablet design** Initially, tablets gained popularity because they offered a larger screen than smartphones, making them ideal for media consumption. They also provided more portability than laptops and were suitable for light office tasks. However, over time, users found that tablets fell short in both mobility and productivity. Compared to smartphones, they’re bulkier and often lack mobile data support, making them less convenient. When it comes to productivity, they can’t match Windows or macOS devices. Even Apple’s iPad Pro struggles to compete with traditional laptops in professional settings. As a result, many tablets have become little more than entertainment devices, often gathering dust at home. This lack of versatility makes it hard to attract buyers, leading manufacturers to stop investing in new tablet models. This is one of the main reasons the tablet market—and Android tablets in particular—has continued to decline. **Lack of app support** One of the biggest differences between Android tablets and Apple’s iPad lies in the app ecosystem. The gap is much wider than the one between Android and iOS phones. Most Android tablet apps on Google Play are simply scaled-up phone versions, which don’t fully utilize the larger screen and provide a poor user experience. Apple, while also lacking dedicated tablet apps, has made fewer efforts to update them, leading to a similar problem. What’s even worse is the lack of system-level optimization for tablets. Google once developed Android 3.0 specifically for tablets, but recent updates have focused more on smartphones. Tablets now feel more like oversized phones, with no real focus on productivity or performance. This lack of tailored design leaves Android tablets at a disadvantage compared to devices like the iPad Pro. **Competition from rivals and internal challenges** Apple’s iPad has long dominated the tablet market, not just due to its app ecosystem, but also because of superior hardware. For example, the A9 chip in the 2017 iPad outperforms many Android tablets. Additionally, Apple maintains a strong presence across various price ranges, making it difficult for Android tablets to compete, especially in the mid-range segment. The rise of two-in-one Windows tablets, such as the Microsoft Surface, has further challenged Android tablets, which already struggle with productivity features. These devices offer better functionality and flexibility, squeezing Android tablets out of the market. On top of external competition, Google itself has contributed to the decline. By integrating Android apps into Chrome OS, Google has enabled cheaper devices to replace tablets entirely, offering stronger productivity features. This shift further weakens the position of Android tablets. Despite these challenges, the Android tablet market still holds around 60% of the market share, with companies like Huawei and Amazon continuing to grow. Although the market is much smaller than smartphones, it still sees annual shipments of 160–200 million units. If manufacturers remain committed, there’s still potential for success. However, if Google continues to neglect the tablet ecosystem, Android tablets may soon disappear entirely.

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