Smartphones are never short of topics. Behind the seeming scenery of the giant Apple, they always feel the glimpse of rivals such as Samsung. The rapid rise of Huawei ZTE has put strong pressure on the front runners. Others such as RIM, Nokia, Motorola and others have suffered losses Manufacturers can only sigh.
The rapid replacement of smart phone technology is also dazzling. At present, the four-core is still in the ascendant, and the eight-core trend has started in the market. I wonder if those mobile phone manufacturers also feel this way? But the huge market temptation can't help but want to eat.
Despite the rapid development of the smart phone market, the market is surging, and some people are eager to enter under fierce market competition, and some people have no choice but to launch it.
Intel--Return to mobile after 7 years of fade-out
Seven years ago, in June 2006, Intel priced at $ 600 million, and sold its ten-year-old but huge loss XScale mobile phone chip division to Marvell, and faded out of the mobile chip market.
However, Intel did not expect that after its withdrawal from the mobile chip field, the global mobile phone market has undergone earth-shaking changes. Smartphones have sprung up rapidly and gradually replaced feature phones. This change has made all the mobile phone manufacturers and chip manufacturers in it, especially Qualcomm, the dominant player in the field of smart phone chips.
Intel, which has accumulated for many years in the field of mobile chips, is obviously unable to sit down. In early 2012, six years after exiting the mobile chip market, Intel decided to return to this market, launched the Atom processor for smartphones, and announced a high-profile list of the first partners to use Intel chips to produce smartphones. .
If Intel ’s business in the mobile chip area has never been interrupted, its position in the smartphone chip market may be much stronger today. Unfortunately, Intel has been interrupted in this area for six years.
Although Intel, which has returned to the mobile chip market, has received some "strong aid" in this year and a half, it has had a fault in this field after all. , Are never easy.
Morningstar Semiconductor-acquired by MediaTek in 2012
The double-M merger in June 2012 has been talked about. When MediaTek announced the public acquisition of shares of Morningstar, the double-M merger shocked the global semiconductor industry.
The merger of MediaTek and Mstar, two chip makers known as "M brothers" in the digital consumer market, is likely to become a new hegemony in the chip market in the next few years.
Although MediaTek's acquisition of Morningstar shows a merger advantage, it also faces more intense competition. The most powerful competitor MediaTek faces in the smartphone chip market is Qualcomm. Both Qualcomm and MediaTek ’s core processors are licensed from ARM. However, Intel ’s largest processor company in the PC world has entered the smartphone chip market. Intel has advanced into the smartphone chip market with a 14-nanometer semiconductor process, will be extremely competitive, and will become another strong rival of New MediaTek in the future.
Texas Instruments-withdrew from the mobile phone chip market in 2012
Some people are beautiful and others are lonely. Because of fierce market competition and a decrease in gross profit margin, Texas Instruments became the first manufacturer to withdraw from the smartphone chip market in 2012. Texas Instruments did not admit it personally, but the strategy of shifting more investment to industrial customers such as automakers shows that this manufacturer has in fact withdrew.
Texas Instruments has introduced many famous mobile phone processors, among which OMAP 3430 and 3630 are the most familiar. However, due to the lack of a complete solution (Texas's application processor is excellent, but the baseband chip business is lacking), Texas Instruments' market share in the smartphone chip market continues to decline, and operating losses continue to expand. Despite seeking a sale, no one took the order in the end.
The exit of Texas Instruments is actually quite helpless. To develop into the high-end smart phone chip market, it is difficult for Texas Instruments to compete with Qualcomm, Samsung, etc .; if it develops into the low-end market, it cannot compete with MediaTek, Spreadtrum and other manufacturers. Rather than continue to lose money, it is better to withdraw early.
In 2012, Texas Instruments announced that it would shift its investment focus from mobile chips to a wider industrial market. This move was seen by the industry as the beginning of a reshuffle in the smartphone chip market. Monopolization is always one of the main themes of the entire smartphone market. In 2013, smartphone chip competition will inevitably become more intense.
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