AWE 2018 preview in advance: the real annual prosperity of the home appliance industry

From March 8th to March 11th, Beijing time, the AWE2018 (China Home Appliances and Consumer Electronics Expo) will take place in Shanghai. Over the years, AWE has grown in influence and is now considered one of the three major global exhibitions alongside IFA in Germany and CES in the United States. Every year, it brings together companies and products from across the entire home appliance industry supply chain, offering a true showcase of the annual industry trend. It also serves as an international platform for enterprises to engage in cross-disciplinary exchanges. This year’s AWE2018 is expected to be even bigger, with up to 10 exhibition halls and over 250,000 visitors anticipated. As the event approaches, many companies are already preparing by announcing new products and trying to attract more attention. So far, it looks like a wide range of well-known brands—both domestic and international—are set to participate. In the TV sector alone, there are over ten brands involved, each bringing innovative display technologies and new product launches. With just a few days left before the show begins, we’re starting to look at the latest news and making early predictions about what some of the big names might unveil. Let’s take a closer look at Sony and Sharp, two major players that are expected to make a strong impression at this year’s event. Sony: Continuing to Strengthen Its Position in the High-End Market This year marks Sony’s debut at AWE. As a leader in picture quality, its first appearance in China has generated a lot of excitement and is being called one of the main attractions of the event. At CES earlier this year, Sony introduced the OLED TV A8F and the X9000F LCD series, both of which received positive feedback for their advanced technology and exceptional image quality. The X9000F was recently launched in China, so it's likely that the A8F OLED TV will also be showcased at AWE. This will give Chinese consumers the chance to experience it up close. Whether it will be officially released in China or if there are any other surprises remains to be seen, but it's definitely something to watch. Compared to last year’s A1 model, the A8F series retains the OLED panel, X1 chip, and screen sound technology while introducing a minimalist design and a thinner body, making it more space-efficient and versatile for different home setups. The X9000F series also features Octavia dynamic technology, significantly enhancing the visual experience. It outperforms previous high-end models like the X9000E and even surpasses the X9300E from last year. With the addition of an 85-inch option, it offers more premium choices for discerning customers. Sharp: Pioneering 8K TVs to Shape the Future of Smart Living Back in September last year, Sharp made waves by launching the world’s first consumer-grade 8K TV, sparking widespread interest. This move highlighted Sharp’s commitment to 8K technology and its ecosystem. Although content is still limited, the direction of future TV development is becoming clearer, showing that Sharp still holds a strong position in the high-end market. At AWE2018, Sharp is expected to continue focusing on 8K TVs, expanding its lineup to cater to a broader audience. According to recent posters, the company will also emphasize smart living and smart ecosystems. From washing machines and refrigerators to air purifiers and kitchen appliances, Sharp aims to explore how these devices can enhance everyday life. We’re excited to see what surprises the company has in store for this year’s AWE.

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