AWE 2018 preview in advance: the real annual prosperity of the home appliance industry
From March 8th to March 11th, Beijing time, the AWE2018 (China Home Appliances and Consumer Electronics Expo) will officially open in Shanghai. Over the years, AWE has grown into one of the three major global exhibitions, alongside IFA in Germany and CES in the United States. It serves as a key platform for companies across the entire home appliance industry to showcase their latest innovations and connect with international partners. This year’s event is expected to be even bigger, with over 10 exhibition halls and more than 250,000 visitors anticipated.
With just a few days left until the event, many companies are already preparing by announcing new products and building anticipation. So far, it seems that most major domestic and international brands are confirmed to participate. In the TV category alone, there are over ten brands involved, each bringing innovative display technologies and fresh concepts. As we approach the exhibition, we’ll take a closer look at early hints and predictions about what to expect from leading manufacturers. Let’s dive in.
Sony: Main OLED TV Continues to Strengthen Its High-End Position
This year marks Sony’s debut at AWE, and as a leader in picture quality, its first appearance in China has generated significant interest. Major media have even called it the main attraction of the event. At the beginning of the year, Sony unveiled the new OLED TV A8F and the X9000F LCD series at CES, both receiving positive reviews for their advanced technology and exceptional image quality. The X9000F was recently launched in China, and it’s highly likely that the A8F OLED TV will make its debut at AWE. Domestic consumers will then get the chance to experience this premium product up close. Whether it will be available for sale in China or if there are any other surprises remains to be seen.
Compared to last year’s A1 model, the A8F retains the OLED panel, X1 chip, and screen sound technology, but features a redesigned minimalist stand and a slimmer body, making it more space-efficient and versatile for different living environments. Meanwhile, the X9000F introduces Octavia dynamic technology, significantly enhancing motion handling. It not only outperforms previous high-end models like the X9000E, but also surpasses the X9300E from last year. The addition of an 85-inch option makes it an attractive choice for high-end consumers.
Sharp: 8K TV Pilot Expands Possibilities for Smart Living
Sharp made waves last September when it launched the world’s first consumer-grade 8K TV, sparking widespread discussion. This move highlights the company’s focus on 8K technology and ecosystem development. Although content support is still limited, the direction of future TV evolution is clear, showing that Sharp continues to hold strong capabilities in the high-end market.
At AWE2018, Sharp is expected to continue showcasing its 8K TV lineup, expanding its range to cater to various user needs. Additionally, based on recent promotional materials, the company is also focusing on smart life and intelligent ecosystems. From washing machines, refrigerators, air purifiers, to kitchen appliances, Sharp aims to explore future living possibilities. We can’t wait to see what other surprises the brand has in store for this year’s AWE.
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